1. Types of LinkedIn Ads
• Sponsored Content: Native ads that appear directly in the LinkedIn feed. They look like
regular posts but are marked as “sponsored.” They can include text, images, videos, or
carousels.
• Sponsored InMail: Direct messages sent to users' LinkedIn inbox. These messages can
include personalized content and a call to action (CTA).
• Text Ads: Small, simple ads that appear in the sidebar of the LinkedIn interface. These
are typically made up of a headline, a short description, and an image or logo.
• Dynamic Ads: Ads that are customized for each individual viewer. They use LinkedIn
profile data like the user's name, profile photo, and company, making the ad more
personalized

• Video Ads: Ads that allow you to include video content within the LinkedIn feed. They
are great for storytelling or product demos.
• Carousel Ads: Ads that allow you to display multiple images in a single ad, enabling users
to swipe through them.

2. Targeting Options
• Job Title: Target professionals by their current job titles.
• Industry: Target based on industry categories.
• Company Size: Tailor your ads to businesses of a specific size (e.g., startups or
enterprises).
• Location: Narrow your audience by geographic location (country, state, city, etc.).
• Skills: Target users based on specific skills listed on their profile.
• Seniority: Reach users based on their seniority level (e.g., entry-level, manager,
director).
• LinkedIn Groups: Target members of particular LinkedIn groups

3. Bidding & Budgeting
• LinkedIn allows you to choose from several bidding options, including cost-per-click
(CPC), cost-per-impression (CPM), and cost-per-send (CPS) for InMail ads.
• Daily Budget: You can set a daily budget to control your ad spend.
• Total Budget: You can set a total budget for your campaign.

4. Ad Creative
• For a strong LinkedIn ad campaign, you'll need compelling visuals and messaging that
resonate with your target audience. High-quality images or videos, along with concise,
clear copy, work best.
• You can also leverage A/B testing to determine which creatives perform best.

5. Analytics & Reporting
• LinkedIn provides robust analytics and reporting to track the performance of your
campaigns. Metrics include impressions, clicks, CTR (Click-Through Rate), conversions,
and cost per conversion.
• Use the Campaign Manager to monitor and optimize your campaigns in real-time.